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ディジタル時代の流通論
https://urawa.repo.nii.ac.jp/records/264
https://urawa.repo.nii.ac.jp/records/26422276a99-7f9a-4498-a02d-7bdefdfbd568
名前 / ファイル | ライセンス | アクション |
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urawaronso_032_053-079.pdf (497.3 kB)
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Item type | 紀要論文2 / Departmental Bulletin Paper2(1) | |||||
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公開日 | 2004-06-01 | |||||
タイトル | ||||||
タイトル | ディジタル時代の流通論 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Marketing Theories in the New Digital Age | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | eコマース | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | クリック・アンド・モルタル | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 新問屋無用論 | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
ページ属性 | ||||||
内容記述タイプ | Other | |||||
内容記述 | P(論文) | |||||
論文名よみ | ||||||
その他のタイトル | ディジタル ジダイ ノ リュウツウ ロン | |||||
著者 |
白戸, 伸一
× 白戸, 伸一× Shirato, Shinichi |
|||||
著者名よみ |
シラト, シンイチ
× シラト, シンイチ |
|||||
抄録(英) | ||||||
内容記述タイプ | Other | |||||
内容記述 | The Internet is a vast public web of computer networks and connects users of all types around the world to each other. With the Internet explosion, we are undergoing a great transformation of the new digital age. E-commerce has been popularized rapidly among businesses(business to business)and business to consumer. The purpose of this article is to clarify the characteristics and problems of this new transaction system. The number of Internet users in Japan reached 69.4 million in 2002, corresponded to 54.5 percent of population. The number of broad band users reached 19.6 million in 2002. It owed to the lowest rates based on the competition. One study estimates the rate of BtoB e-commerce in the all BtoB trades in Japan is 6.99 percent and the rate of BtoC e-commerce in the all BtoC sellings in Japan is 1.02 percent in 2002. As a result of the development of e-commerce, it may bring the enlargement of market exchanges because e-commerce enables the lowering of market trading cost. On the other hand, as Iwao Nakatani pointed out, it may bring the overshooting of supply or demand side. For consumers e-commerce is most useful when they seek for products and services which they need or want with better convenience and lower costs. For wholesalers e-commerce may threaten their raison d'etre because it will facilitate direct tradings between manufacuturers and retailers or suppliers and customers. For retailers it'll be more profitable when they decide to select click & mortar types. | |||||
雑誌書誌ID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN10049116 | |||||
書誌情報 |
浦和論叢 号 32, p. 53-79, 発行日 2004-06 |